Friday, October 25, 2013

What makes India attractive as a MedicalTourism destination?



"The medical tourism industry needs to be looked upon as an infrastructure industry and not as an industry that provides services.
Medical tourism is an emerging concept. Initiative has been undertaken all over the world to consider medical tourism as a core product. International medical service at affordable price" being considered as the selling point of medical tourism business. Industry estimates show that the size of medical tourism industry stands between Rs.1, 200 crore to Rs.1, 500 crore and is growing at the rate of 30% annually. The Confederation of Indian Industry, Federation of Indian chamber of Commerce and industry, state government bodies like The Tamilnadu Tourism Development Corporation etc taking a positive steps in this direction. In spite of such initiative , "there is a lack of cohesive, concerted effort to market medical tourism by India.

What makes India attractive?
As the cost of health care Industry is increasing day by day, patients in the developed world are looking overseas for medical treatment. India's low cost & availability of highly trained doctors appeal to this medical tourists. Previously, foreign patients were traditionally not covered under medical insurance outside their home countries. However, companies like Blue Cross, Blue Shield of US have begun to tie ups with Indian hospitals for providing "customised medial facilities".
 However, the entire picture of Indian health issues is not at all satisfactory. It is alarming for Government to take precautionary initiative to restrict it before it crop up. The table given below clearly shows that good medical facility still remains beyond reach for most of the middle class.

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